Amazon Glossary Of Terms And Acronyms

Welcome to Unwind's comprehensive Amazon Glossary of Terms and Acronyms. As an Amazon seller, it's essential to understand the various terms and acronyms commonly used within the Amazon ecosystem. This glossary will serve as your go-to resource, providing definitions and explanations for the key terminology you may encounter. Whether you're a beginner or an experienced seller, this glossary will help you navigate Amazon's platform with confidence and clarity.

ASIN – Amazon Standard Identification Number

This unique identifier is assigned to each product on Amazon's marketplace and helps differentiate between different listings of the same product

Buy Box

The section on a product detail page where customers can add an item to their cart or make a purchase. The Buy Box is typically awarded to a single seller based on factors such as price, fulfillment method, and seller performance.

Crap – Can’t Realize A Profit

Refers to products on Amazon that have high handling and shipping costs relative to their selling price, making it difficult for sellers to generate a profit.

FBA – Fulfillment By Amazon

A program in which sellers store their inventory in Amazon's fulfillment centers. Amazon handles storage, packaging, shipping, and customer service on behalf of the seller.

Inventory Performance Index (IPI)

A metric used by Amazon to assess a seller's inventory management and storage performance. It takes into account factors such as excess inventory, sell-through rates, and stranded inventory.

Order Defect Rate (ODR)

A performance indicator that counts chargebacks, negative reviews, and A-to-Z Guarantee claims as orders with defects. To keep their reputation on Amazon, sellers must keep their ODR low.

Private Label

A strategy where sellers create their own brand and sell products under that brand on Amazon. Private label sellers typically work with manufacturers to produce custom products.

Retail Arbitrage

A method where sellers purchase products from retail stores and then resell them at a higher price on Amazon. Retail arbitrage relies on finding products with a price disparity between retail & online markets.

SFP – Seller Fulfilled Prime

A program that allows sellers to offer Prime-eligible products without using Amazon's fulfillment centers. Sellers handle their own fulfillment while meeting Amazon's Prime delivery requirements.

TOS – Terms of Service

Refers to the rules and guidelines that sellers must adhere to when using Amazon's platform. The TOS outlines the acceptable practices, policies, and restrictions for selling on Amazon.

UPC – Universal Product Code

A barcode symbology widely used for tracking products in the retail industry. Amazon requires sellers to provide valid UPCs for most products listed on the platform.


A business model where sellers purchase products in bulk directly from manufacturers or authorized distributors and resell them on Amazon. Wholesale sellers typically enjoy lower product costs but may face more competition.
This glossary provides a snapshot of the essential terms and acronyms you may encounter as an Amazon seller. As the Amazon ecosystem evolves, new terms and acronyms may emerge. Stay updated and continuously educate yourself to navigate the platform successfully.

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